Microsoft has published a new patent that reveals plans to watch everything you’re doing online under the guise of “proving better search results”.
The new patent is called “Query Formulation Via Task Continuum” and Microsoft say it aims to make searching more efficient by analyzing the extra user data it will provide.
Wccftech.com reports:
Since we use multiple apps for different purposes, but to complete one task, Microsoft plans to let these apps communicate with each other, using a mediating module.
“For example, if a user is researching the topic of “dancing” for school, the user will use a first application to write things down as well as a second application such as a browser, to search different styles of dancing. However, in existing systems, the two applications are completely disconnected from each other. The first application does not provide the browser implicit hints as to what the user might be seeking when there is a switch from the first application to the second application.”
While for the user it’s one task, applications treat them differently because they are disconnected. Microsoft is now patenting a solution by creating a mediating agent. The mediation module will be watching over what the user is doing in active OS and 3rd party applications, and then using that data to produce more focused search results “through the preferred search provider.”
But, what about user privacy?
In theory, it sounds exciting that something will make our workflow faster by helping us get through things quicker. Microsoft is also promising to remove the personally identifiable information from this data (or would require user consent). If there are no privacy concerns, and if pulled off successfully, it would actually make our lives a lot easier. But, it’s Microsoft that we are talking about.
Microsoft along with Google have a thing for data accumulation, and since both have been regulars at breaking promises with their users, it doesn’t always excite everyone when a new technology is revealed. Even if the company manages to design it perfectly (and not another annoying Clippy-thing) and actually making it worthwhile to let Microsoft listen to our “diaries,” there are heavy privacy concerns associated with how it works. But, Microsoft could also choose to handle privacy issues the right way.
..that woulda lead to lot of jobs?