Canadian doctors aim to stem their country’s obesity epidemic in a radical new way: Copying anti-smoking campaigns. They have suggested slapping threatening labels on pizzas, soda drinks and other junk food, warning of the diseases they might cause.
The Ontario Medical Association (OMA) unveiled several mock-ups on Tuesday to promote their plan, including a pizza box with a picture of a liver discolored by fatty liver disease, a child’s juice box featuring a photo of a foot affected by diabetic ulcers and other similarly grotesque warnings.
“The recommendations… may appear radical to some, but the urgency of our situation demands aggressive action,” the OMA announced at the event. “The lessons learned from the strategies of the tobacco-control movement should be applied to the fight against obesity.”
Doctors proposed several other measures to control obesity rates: Higher taxes on junk food and lower taxes on healthy products; putting health warnings on vendor displays; restrictions on marketing and sales in stores visited by children.