There is an established misconception among consumers that natural or even organic labeling means more nutritious and less toxic ingredients. This is not always the case and breakfast cereals are no exception. The Kashi brand is owned by Kellogg Company, one of the largest breakfast cereal makers in the world. The ownership base of Kashi is still not widely recognized or common knowledge, especially since the Kashi website continues to paint a picture of being a small company. Investigations into Kashi cereals show deceiving claims after their breakfast products were found to be riddled with genetically modified (GM) and pesticide loaded ingredients.
The deception at Kashi runs deep, especially when it comes to its association with Kellogg which is kept very discreet from the public.
“We are a small (after 25 years, still fewer than 70 of us) band of passionate people,” it says, despite being owned by the nation’s largest cereal manufacturer. Kellogg does not include its name on Kashi packaging.
The Cornucopia Institute’s “Cereal Crimes” investigation uncovered some distrubing facts about this supposed natural breakfast cereal. The investigations found that Kashi brand cereals contain “high levels” of genetically engineered ingredients. These include soy and corn based ingredients.
For non-organic “natural” products making “non-GMO” claims, results showed that these claims cannot always be trusted.
Most companies do not share detailed standards for “natural” foods with the public. Kashi would likely be uncomfortable sharing with their
customers that their “natural” foods contain hexane-extracted and genetically engineered soy ingredients.
On August 31, 2011, a class action lawsuit was filed against Kashi for allegedly misleading consumers with its “natural” claims. One Kashi
product in particular, GoLean Shakes, is composed almost entirely of synthetic and unnaturally processed ingredients, according to the plaintiff.
Kashi Heart to Heart Blueberry Cereal was found to contain organophosphate pesticides implicated as causes of neuropathy in humans.
“Natural” Kashi Golean Honey almond Flax was found to contain malathion in the wheat and chlorpyrifos and piperonyl butoxide in the almonds both which are prohibited in organics due to their neurotoxicity and hormone disrupting ability in mammals.
Other toxic ingredients in Kashi cereals include GM canola oil, GM corn flour, GM corn meal, GM corn bran, irradiated cinnamon and soy lecithin.